Also the vast majority of products are digital, I do sell three types of physical product: cross stitch kits, accessories, and ready-made hoop art. Until someone invents a way to safely ship products with zero packaging, I'm forced to consume materials to protect those products in transit. I have, however, gone to some lengths to ensure that our environmental impact is as small as possible, whilst still giving you a happy and aesthetically-pleasing 'unboxing' experience!


I reuse what packaging I can that I receive with orders from other companies including things like cardboard, shredding, bubble wrap, ribbon, packing paper, and plastic wrap. 

Image shows a small embroidey hoop with floral fabric and the word 'fuck' embroidered in silver brush script font.  It has a purple hanging ribbon tied in a bow at the top of the hoop.  It is resting on a brown paper bag with twine curling across the picture.
On the right half of the photo is a green cross stitch kit box being wrapped in clear, compostable cellophane wrap.  On the box is a small slip of paper detailing the composition and disposal information of various parts of the kit and packging.  On the left hand side of the picture are: a stamp and ink pad, a roll of brown paper tape, and a pair of blue scissors.  The background is bright blue.

I do still have to buy in materials, though, so I've made sure they're recycled, recyclable, biodegradable, and cruelty-free wherever possible.  I also make sure to buy from small and independent businesses in the UK.  This not only supports the local economy's competition against large companies and chains, but helps reduce our carbon footprint too.


A slip is included with each order detailing the contents and proper disposal of each item of packaging.  It may be additional paper, but it makes disposal easier for the customer. See the breakdown below:

  • Clear Outer Film: plant cellulose; biodegradable & compostable.  Made in the UK. Derived from renewable wood pulp. No adverse effects on plant growth once composted.  I'm phasing this one out and instead using:

  • Brown Packing Paper: reused from paper bags from my old business. 100% paper.

  • Brown Packaging Tape: paper, biodegradable.  100% recycled paper, silicone-free.

  • Cross Stitch Kit Box: cardboard, recyclable.  Made of recycled material.

  • Tissue: paper, fully recyclable, reused from other sources.  Once I run out, I'll replace it with tissue paper made from recycled materials.

  • Bubble Wrap / Foam Wrap: I avoid these whenever I can, but for glass needleminders and orders shipped overseas, I'll often add a little extra protection.  All bubble wrap and plastic protection is reused from my own mail.  I also separate out the bubble wrap lining from mailing bags and reuse this.

  • Cross Stitch Kit Thread Sorter Card: card, recyclable.  75-100% recycled content.

  • Cross Stitch Kit Instructions: paper, recyclable.

  • Felt Backing Circle: (included with hoop art & round kits): vegan-friendly felt

  • Paper Mailing Bags: (for shipping small items) 100% paper, recyclable

  • Needleminder Backing Card: Playing cards bought from charity shops that align with my personal ethics (e.g. no pro-life charities).  I considered having branded cards printed, but, seeing as they just end up in the bin, I'd rather reuse unwanted cards and support charities instead.

  • Free Teabag: Packing envelope: 100% paper, recyclable.  Teabag: 100% biodegradable.  No plastic used during shipping. For more info see here.

The stickers used to both secure and decorate the packaging are printed by small UK companies or stamped at home, and the little treats included are vegan / plant-based.  I'll sometimes send on non-vegan sweets received from other companies; if you do not want freebies that include animal products, please do say! 


I don't send a packing slip or hard copy invoice with your order, as these are emailed to you automatically. I also try to walk to the post office to drop off orders, although I am a one-woman operation and chronic illness can often require me to drive.  When driving, I make sure to combine my trip with other errands so I'm using as little fuel as possible.


All products come from a smoke-free home.  We are a cat- and dog-friendly establishment, but they're obviously not allowed in my office.

If you have questions about any aspect of the process, just drop me a line and I'll be happy to clarify. 

A rather guilty-looking tabby and white cat, sitting in an open brown cardboard box, which contains purple tissue paper.
purple cursive 'helen' signature, with a floral flourish below in green, purple, and pink